We are a small beachwear brand owned by Michigan lake girls that love the beach, and sunsets are our absolute favorite!

We have all grown up along the shores of the Great Lakes and countless small inland lakes.

As long as we can remember, our days have been filled with sunshine, long beach walks, picking up the perfect rock or shell, spending the day on our boat, or just hanging out on the docks spending time with our loved ones. But one thing is always constant, at the end of those days we love to watch beautiful sunsets...and pink ones are our favorite!

Our brand brings you the perfect apparel for those lake days and sunset nights. Every time you wear our apparel and accessories, we hope it reminds you of our favorite beach days, beautiful sunsets, and those unforgettable Summer nights!

If this sounds like your vibe, then we are so excited to share our brand with you.

Welcome to the Pink Sunset Crew!